SEO stands for “search engine optimisation”. In simple terms, its the process of improving your website to increase its organic visibility on search engines. So that when people search for products or services related to your business, they find you.
Last Updated: October 17th, 2023
Understanding Search Engine Optimisation.
Having a gorgeous website is all well and good, but if no one knows it exists, then what’s the point? If you’re a website owner the best way to start attracting visitors, is to make sure your pages rank in the results of popular search engines. This can be achieved by employing digital marketing tactics collectively known as search engine optimisation.
SEO is a complex and ever-changing field, but it’s an essential part of any digital marketing strategy. By following the right practices, you can improve your website’s visibility on search engine results pages (SERPs), attract more visitors and grow an audience.
There are many different factors that form an SEO campaign, including some key elements:
The keywords used on a web pages are one of the most important factors in determining its SERPs ranking. Search engines use them to match queries to websites, so it is important to choose keywords that are relevant and likely to be used by potential visitors for search queries.
The content on a website is also an important factor. Search engines look for high-quality content that is relevant to the keywords being used. So content should be informative, well presented and engaging, with well written, compelling and persuasive copy.
Backlinks are links from other websites to yours. They are a signal to search engines that your website is popular and that other websites find it valuable. The more backlinks that your website has, the higher it is likely to rank in the SERPs.
Technical SEO refers to a websites construction. In simple terms it’s about how the nuts and bolts are put together and their impact on performance. This includes tuning and improving factors such as page load speed, device friendliness, and security.
How to SEO Your Website.
If you focus on the elements shown above, then you’ll be well on your way to improving your website’s ranking and reaching more potential customers organically. However it’s important to note that SEO is an ongoing process and that a good strategy won’t always deliver immediate results. To ensure that your website is optimised to rank highly on SERPs, you need time and patience. Here are a few ways to speed things up:
Hire Professional SEO Services.
If you are serious about improving your website’s ranking and traffic, then hiring professional SEO services is the best way to go. Professionals can help you to quickly identify appropriate keywords. Plus they have the knowledge, tools, and experience to create and then execute a successful strategy.
Run Paid Search Campaigns.
Utilising paid search on Google can be a very effective way to quickly reach your target audience and bring traffic to your website from search result pages. However, it is important to note that this can be expensive and we strongly recommend that you only run PPC marketing campaigns to enhance other content optimisation strategies.
Example of a PPC advert placed within search results
Optimise Websites From The Ground Up.
It is much easier to optimise a website for search from the start than to try to retrofit it later. When we build new websites, we integrate SEO best practices from the ground up. This includes things like using the right keywords in your page titles, meta descriptions, and header tags, alongside creating high-quality content that is relevant to your target audience. As a result pages instantly meet the latest standards and you save time and money in the long run.