For this project we’ve developed a thoughtful visitor experience to showcase two key brands, Hippo and Filltite. Both possess wide ranges with key new products. Therefore with space at a premium, it’s been essential to make sure our space planning is concise. Because above all, we’ve had to ensure that the graphic design allows visitor journeys to work for both, trade buyers and consumers, all at the same time.
Developing The Halo Concept.
To tackle the challenges of product complexity and space availability. We’ve worked closely with the stand manufactures Nimlock, to develop a halo concept. The finished effect, whilst echoing Tembe’s logo design, helps to give the stand presence within the exhibition. Comparably each brand below gains enough space to breath, mainly because it allows each product category to have unique exhibition graphics, organised in their own individual zones.