Developing Colourful Characters For Radio.
For this project we decided to bring back and develop two colourful characters. We first introduced our stubborn home owner and hard working tradesman for our previously successful radio campaign to promote Hippos range of carpet protection products.
We decided that bringing back the memorable duo for a fresh episode, would be a great way to highlight the abilities of Hippo PRO3. This is because continuing themes across more than one campaign, nearly always adds value. So doing this tied in nicely with our objective to create a halo effect for Hippo and grow brand awareness.
Our catchy script exploits the premise of a demanding homeowner and the toils of a hard working tradesman, who is desperate to please him. During the commercial this troubled relationship is exaggerated, to produce a somewhat comical situation which highlights our DIY products marketing.
When the customer demands everything finished before the football starts! The advert quickly demonstrates that Hippo PRO3 is a great solution.