The new radio ad belongs to a wider marketing campaign. That is to say we’re also supporting the radio script with various press adverts, outdoor media and digital marketing elements.
We’ve worked on radio scripts with matching objectives before. Similarly helping Hippo create adverts that belong to a developing humour based series.
And, given that it’s always beneficial to capitalise on audience recollection, with this one we’ve suitably opted to welcome back the characters.
For our new script, we’ve continued their character development, around the premise of an over demanding customer, and the toils of a downtrodden tradesman.
It’s relatable humour and, whilst almost awkward, it works really well on radio because of its intimate relationship with the most engaged listeners.
This kind of content is great for brands because it taps into the innate ‘I’ve been there’ mentality, that we all have. Consequently by using this format for the new advert. Once again, we’ve been able to emotionally tie in a solution for the problem and reinforce it with Hippos “Bigger, Better Performance” strap line.