Regardless of company size, type or industry, ROI can be used to help eliminate guesswork when determining which investments provide the greatest return for your business. For the purposes of this article, in the sections below, we’re going focus on ROI for digital marketing campaigns.
ROI For Digital Marketing Campaigns.
Undoubtedly the objective of marketing is to spread the word about your product or service, which naturally helps your sales. So the success or failure of a campaign could simply be about its ability to drive revenue.
However, the marketing ROI calculation is often more complex and nuanced, than when calculating for something physical, like a new piece of equipment. So it’s important to bring other metrics into consideration as well.