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Why are SEO services so important? Isn’t it easier and less expensive to simply bring traffic to your website using PPC advertising? In this article, I'll do my best to explain the importance of SEO campaigns and look at the long-term value of attracting organic traffic to your website.

When choosing the best marketing strategy, not immediatly revealling your end game can sometimes pay dividends. Huddersfield Towns newly appointed kit sponser, Paddy Power, recently did just that. In a brilliantly bold way.