What Makes a Good Backlink?
While good quality backlinks can help your website rank higher on SERPs, the opposite is true of low quality links. Having lots of these can often bring a toxicity penalty from search engine providers.
A good backlink is one from a high-quality website that’s appropriate to the field and purpose of your own website. It should also be placed on a relevant page on the other website and the anchor text of the link should relate to where it is pointing on your site.
To secure good backlinks and boost your search engine authority, you should focus on creating high-quality content that is informative and engaging. Other website owners are more likely to link to your content if it is useful and interesting to their audience. And remember, a few links from high-quality websites are worth far more than many links from low-quality sites.