What are backlinks? Why are backlinks useful? In this short guide we'll help you learn everything you need to know about them and endeavour to explain what makes them important. Plus we'll explain the differences in value behind the different types of backlinks.

Last Updated: October 19th, 2023

Understanding Backlinks.

The word “backlink” is used to describe the links located on websites, other than your own, that go back to a page on your website. Sometimes they are referred to as inbound links because they represent another website’s traffic arriving at your own site.

Backlinks are an in important part SEO and can help to improve your website’s ranking on SERPs. This is because links back to locations on your website are considered an indicator of how popular your website is with users. So they act as a signal to search engines that other websites trust and recommend you.

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