High return on investment.
Benefit from expenditure which keeps paying back.
An SEO marketing strategy may appear to be a bit more work than setting up an advertising campaign. And it won’t deliver immediate results. But in the long run, it’s an important, cost-effective way to keep bringing quality traffic to your website.
When you optimise your website for search, not only is the average conversion rate higher, it’s also an investment which keeps paying off. It’s always ‘on’ and although you’ll have to update your content from time to time, you won’t have to pay to keep it in the search results.
In summary, if your website is accessible, well structured and easy to use. Then search engines will continue to display it’s good, well written and informative content, on their results pages. So by investing in SEO marketing ahead of PPC, you’ll continue to enjoy benefits long after your initial venture.