The term meme originally comes from the Greek word "mimema", which means “imitated”. It's generally an idea, behaviour, or style that spreads by means of imitation from person to person. They often carry symbolic meanings that represent a particular phenomenon or theme.

Last Updated: October 15th, 2023

Understanding Internet Memes.

So what is a meme? Nowadays, when someone says meme, they’re probably referring to an internet meme. These are pieces of media that are shared among social groups. Often humorous, when they’re well produced, they can spread rapidly on social media platforms.

What Makes Something A Meme?

Even if some seem impossible to understand, chances are you’ve come across one that’s made sense to you. If you’ve taken part in a social media challenge, have something like an ironic “Keep Calm” mug on your desk, or have ever shared something funny using social media. Then you’ve participated in a meme.

Dr Evil Meme

You found out about it through word of mouth, you understood it, you perhaps changed its context, and then appropriated it for your own usage: This is what makes a meme.

What Are The Key Components?

As a powerful form of communication memes can be used to express a wide range of ideas and emotions. However there are only 3 basic components. These are the message, the audience who will share an understanding of it and a visual medium. They can take the form of videos, still images, GIFs, or even simple passages of text.

Why Memes Are Great For Marketing.

Great content marketing takes many forms and capitalising on the use of memes can help strengthen any campaign. As a vital part of today’s social world, they add value because they’re entertaining, relatable, easy to consume. Plus they are really easy to share using social media platforms.

Great Low Cost Content Marketing Strategy.

Most importantly, sharing meme-able content can be a relatively low-cost marketing strategy. This is largely because it’s really easy to create them quickly. And with some careful crafting, they can be used to develop strong brand connections with consumers. Furthermore, if they become popular or go viral, you can reach a much broader audience, without the need for a big advertising budget.

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