Writing a Creative Brief.
It doesn’t matter what you’re commissioning. If its graphic design work, website design or digital marketing, then your creative brief should be concise enough to occupy just a single page. However, it’s important that it includes enough detail to ensure that everyone’s on the same page.
Establish Clear Guidelines.
Establishing clear guidelines from the outset will form the backbone for efficient collaboration between you and your creative partners. After all, if you’re spending time and money to commission a piece of work, then it’s important to ensure that everyone can deliver efficiently.
Your final brief can be as open or as rigid as both parties are comfortable with. But the best creative briefs outline a framework within which the creatives are given jurisdiction to add value. By being creative!
Keep in mind that your creative brief isn’t meant to be written and then left stagnant. At the beginning of a project, it’s the starting point for inspiration and conversations with the creatives. During which the document can evolve as the requirements continue to be scoped and tweaked.