Every business needs good copy. Like words for products, packaging, news stories or website pages. A picture might speak a thousand words, but if accompanying words are poorly written, they’ll always be a lack context and meaning.
Let’s celebrate the words.
Words are fundamentally a waste of space, if they can’t be understood or celebrated by people. Thats why we consider it important to only produce copy thats written by humans for humans. This makes sure our passages of writing are audience optimised, have good tone of voice and mean something.