These are the pages that an internet search engine returns after a user submits a search query. As well as organic links to website listings, search engine results pages (SERPs) also include pay-per-click (PPC) adverts. This is how search engines make their money.
Search Engine Result Pages.
Every search engine does things slightly differently. Each employ their own meticulously crafted algorithm to rank pages and the way results are presented can vary. For a long time Google Search has held and still holds the accolade of most popular search engine, with more than 80% of the market. Even though Bing from Microsoft reportedly gained more users following the integration of the popular AI chatbot tool ChatGPT.
SERPs Can Be Highly Competitive.
Depending on what users are searching for, ranking positions on a SERP can be highly competitive. This is because users are more likely to click on the results displayed towards the top of the page. So holding these positions organically can be very valuable.
SERP Features.
In addition to generic search results which simply display the site name and metadata. Googles search algorithm can also return special features like images, shopping suggestions and information cards.
The SERP features displayed following a search, depend on the type of query entered. With search queries typically falling into one of three categories: navigational, informational, or transactional.
How to Boost Your Websites Ranking.
More than 90% of consumer internet traffic goes to websites that rank on the first page of Googles search results. But if your site doesn’t appear towards the top, for a search term that you want to rank for, don’t worry.
There are various things you can do to boost your websites position on a SERP, collectively these are known as search engine marketing (SEM) tactics. These include pay-per-click (PPC) adverts, content marketing and search engine optimisation (SEO).
Search Engine Marketing.
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