Short for the phrase “Information Graphic”. A well-constructed infographic uses an amalgamation of pictures, data, and copy to tell a compelling, quickly memorable story. Good infographics are brilliant for presenting lots of important information in a way which helps readers consume it much faster than they normally would reading a block of text.
Why Infographics Add Value.
Focusing on visual elements is second nature to most people because humans love iconography. This is because our subconscious minds deal strictly in imagery, which is why when it comes to getting an idea across quickly and effectively, good graphic design is such a valuable tool.