In this article, we'll break down everything you need to know about infographics, from what they are to how to create your own. We'll also share some top tips about how to make your own infographics engaging and informative.

Last Updated: October 21st, 2023

Informative Graphics.

Short for the phrase “Information Graphic”. A well-constructed infographic uses an amalgamation of pictures, data, and copy to tell a compelling, quickly memorable story. Good infographics are brilliant for presenting lots of important information in a way which helps readers consume it much faster than they normally would reading a block of text.

Why Infographics Add Value.

Focusing on visual elements is second nature to most people because humans love iconography. This is because our subconscious minds deal strictly in imagery, which is why when it comes to getting an idea across quickly and effectively, good graphic design is such a valuable tool.

How to Create an Infographic.

First choose the topic and purpose of your infographic. Once you’ve done this you can then determine which questions you want your infographic to answer. And when is comes to good presentation style, here are a few important things to remember:

Infographic Tips

  • 1

    Understand Your Target Audience
    For your message to be quickly understood, using the right tone of voice is essential. Therefore save time by taking time to research your audience and fine tune your presentation so that it appeals.

  • 2

    Keep Things Organised
    Present your information in order, with the most important at the top. Entice the reader along your story, by removing clutter and cutting out unnecessary text.

  • 3

    Make Use of Colour
    Using colour helps communicate certain concepts by directing the viewer towards important data or text. Additionally intelligent use of specific colours can arouse different emotions from the reader.

  • 4

    Make Sure Elements Are Balanced
    Create a good balance between the text and visual elements. Less is always more, so use icons, illustrations or images to replace headings and dissect blocks of boring text.

  • 5

    Be Original
    There’s already a mountain of pointless content littering the internet. So for the best reader engagement make sure your infographic is relevant, useful and unique to your brands style.

Common Infographic Mistakes

  • 1

    Avoid Poor Design
    Alongside colour clashes and illegible fonts, nothing is more cringeworthy than cropped text! So think about where your infographic will be shared, respect each platforms specs and use the rule of thirds.

  • 2

    Resist Too Much Information
    Including too much information will always detract from the snappy effectiveness of a tightly edited infographic by watering down the content. Remember, text should only ever enhance the visuals, because less is always more.

  • 3

    Be Accurate
    It’s no secret that the world has a problem with lies and miss information. To address this we believe everyone should ensure the information they share has factual basis. So when presenting facts on an infographic, always make sure sources are cited.

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