Welcome to our collection of articles dedicated to the art and science of product packaging. On crowded store shelves and pages, first impressions really do matter. This is because successful packaging plays a pivotal role in capturing attention, conveying brand identity, and influencing purchasing decisions. In the posts below we aim to explore everything from its visual design, materials, sustainability, and user experience. Through to the secrets behind successful product packaging designs that also enhance value.

Picture of Jonathan Ive

"Design is about solving problems in an elegant way."

Jonathan Ive.

Creating irresistible packaging.

As the former senior vice president of industrial design at Apple, Jony Ive is probably most famous for his work designing the first iPod. A now legendary product and the epitome of elegant design and irresistible packaging.

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