What is SEO?
SEO stands for “search engine optimisation”. In simple terms, its the process of improving your website to increase its organic visibility on search engines. So that when people search for products or services related to your business, they find you.


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Having a gorgeous website is all well and good, but if no one knows it exists, then what’s the point? The best way to start attracting lots of visitors, is to make sure your pages rank in the results of popular search engines. This can be achieved by using different SEM tactics like an SEO campaign.
Continuous improvement using SEO should be one of your key digital marketing objectives. This is because it will sustainability attract visitors to your website and help you to grow an audience.
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