Explore the fascinating world of advertising with this collection of articles. Advertising has always been a powerful tool for shaping people’s perceptions, creating awareness, and building brands. From the art of storytelling to the science of targeting, the posts below take a look at the world of advertising campaigns.
Genuine and Sincere Campaigns.
Some of the most iconic advertising campaigns in history, like Avis’ “We Try Harder”, were created by William Bernbach. He believed that people are more likely to be persuaded by advertising that is honest and truthful. As a result his philosophy has helped to shape the way we think about advertising today.
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