Grow your business online with an eye-catching website and engaging digital marketing.
When people want information about anything, they surf the internet first. So whatever your organisation does, good web development is essential for making a great first impression.Â
We’ve got what you need to stand out with a custom website. You’ll always know what to expect with our transparent pricing and great customer service. So let’s bring your online business to life, by working together.
CUSTOM WEBSITES DESIGNED JUST FOR YOU.
Get a Free Quote Today.
Instead of forcing square pegs into round templates, we build websites around your needs. Considering what works best, and with one eye on your objectives, we’ll guide you through a collaborative process that develops around your style.
FREE HOSTING & MANAGEMENT
Included With Every New Website.
When you commission us to build your new website, you’ll get free hosting and domain management for a year. It’s worth more than £240 and there’s no catch. So if you want to leave at any point, then you can.
SECURE HOSTING PACKAGES
WEB MANAGEMENT SERVICES
You’re Never on Your Own When We’re on Your Team.
When you subscribe to one of our management packages, you can rely on us to take care of the heavy lifting. Which means you’ll get exactly what you need to operate the latest digital marketing strategies in your business, without disappearing down a hole.
FREQUENT QUESTIONS ABOUT WEB DEVELOPMENT
Understanding Internet Cookies.
Internet cookies, also known as web or browser cookies, are small pieces of data that are stored on your computer or mobile device. They are saved on your device by the websites that you visit, this is so they can be used to tailor your online experience. Rest assured they’re not harmful and they don’t carry viruses or malware.
Types of Cookies Online.
There are two main types of cookies online and its useful to be aware of how they are used, so that you can make informed decisions about your privacy. You can choose to disable them in your browser settings at any time, but this may limit the functionality of certain websites. Here is an explanation of the different types and how they are used:
Why Do We Need Cookies?
The use of cookies is currently an essential part of the internet because they are widely used to enhance the functionality and quality of website content. Additionally they are often used to help improve the accuracy of digital marketing.
You can find out about how we use cookies by reading our cookie policy.
Understanding Backlinks.
The word “backlink” is used to describe the links located on websites, other than your own, that go back to a page on your website. Sometimes they are referred to as inbound links because they represent another website’s traffic arriving at your own site.
Backlinks are an in important part SEO and can help to improve your website’s ranking on SERPs. This is because links back to locations on your website are considered an indicator of how popular your website is with users. So they act as a signal to search engines that other websites trust and recommend you.
How to Get Backlinks.
There are a number of things you can do to get backlinks. But the principal starting point is to always create high-quality content that other websites will want to link to. Here are a few top tips:
What Makes a Good Backlink?
While good quality backlinks can help your website rank higher on SERPs, the opposite is true of low quality links. Having lots of these can often bring a toxicity penalty from search engine providers.
A good backlink is one from a high-quality website that’s appropriate to the field and purpose of your own website. It should also be placed on a relevant page on the other website and the anchor text of the link should relate to where it is pointing on your site.
Summary.
To secure good backlinks and boost your search engine authority, you should focus on creating high-quality content that is informative and engaging. Other website owners are more likely to link to your content if it is useful and interesting to their audience. And remember, a few links from high-quality websites are worth far more than many links from low-quality sites.
Search Engine Result Pages.
Every search engine does things slightly differently. Each employ their own meticulously crafted algorithm to rank pages and the way results are presented can vary. For a long time Google Search has held and still holds the accolade of most popular search engine, with more than 80% of the market. Even though Bing from Microsoft reportedly gained more users following the integration of the popular AI chatbot tool ChatGPT.
SERPs Can Be Highly Competitive.
Depending on what users are searching for, ranking positions on a SERP can be highly competitive. This is because users are more likely to click on the results displayed towards the top of the page. So holding these positions organically can be very valuable.
SERP Features.
In addition to generic search results which simply display the site name and metadata. Googles search algorithm can also return special features like images, shopping suggestions and information cards.
The SERP features displayed following a search, depend on the type of query entered. With search queries typically falling into one of three categories: navigational, informational, or transactional.
How to Boost Your Websites Ranking.
More than 90% of consumer internet traffic goes to websites that rank on the first page of Googles search results. But if your site doesn’t appear towards the top, for a search term that you want to rank for, don’t worry.
There are various things you can do to boost your websites position on a SERP, collectively these are known as search engine marketing (SEM) tactics. These include pay-per-click (PPC) adverts, content marketing and search engine optimisation (SEO).
Search Engine Marketing.
Understanding Search Engine Optimisation.
Having a gorgeous website is all well and good, but if no one knows it exists, then what’s the point? If you’re a website owner the best way to start attracting visitors, is to make sure your pages rank in the results of popular search engines. This can be achieved by employing digital marketing tactics collectively known as search engine optimisation.
SEO Campaign Elements.
SEO is a complex and ever-changing field, but it’s an essential part of any digital marketing strategy. By following the right practices, you can improve your website’s visibility on search engine results pages (SERPs), attract more visitors and grow an audience.
There are many different factors that form an SEO campaign, including some key elements:
How to SEO Your Website.
If you focus on the elements shown above, then you’ll be well on your way to improving your website’s ranking and reaching more potential customers organically. However it’s important to note that SEO is an ongoing process and that a good strategy won’t always deliver immediate results. To ensure that your website is optimised to rank highly on SERPs, you need time and patience. Here are a few ways to speed things up:
Hire Professional SEO Services.
If you are serious about improving your website’s ranking and traffic, then hiring professional SEO services is the best way to go. Professionals can help you to quickly identify appropriate keywords. Plus they have the knowledge, tools, and experience to create and then execute a successful strategy.
Run Paid Search Campaigns.
Utilising paid search on Google can be a very effective way to quickly reach your target audience and bring traffic to your website from search result pages. However, it is important to note that this can be expensive and we strongly recommend that you only run PPC marketing campaigns to enhance other content optimisation strategies.
Sponsored Advert
Example of a PPC advert placed within search results
Optimise Websites From The Ground Up.
It is much easier to optimise a website for search from the start than to try to retrofit it later. When we build new websites, we integrate SEO best practices from the ground up. This includes things like using the right keywords in your page titles, meta descriptions, and header tags, alongside creating high-quality content that is relevant to your target audience. As a result pages instantly meet the latest standards and you save time and money in the long run.
