Your business is amazing and deserves to be seen.
When you want to stand out from the crowd, it’s not just about what you say; how you say it matters as well. We partner with clients to develop thoughtful marketing strategies which align their brands with meaningful voices to get them noticed.
Marketing Experience Combined With Objective Balance.
Our marketing approach doesn’t include nonsense. But even with decades of experience, first and foremost we always do our research. We start by listening to our clients and understanding their objectives, before developing creative ideas to help drive their business to the next level.
ADVERTISING
Don’t Throw Your Money Away!
The world of advertising often leaves advertisers feeling like they’ve simply thrown their money away. And sometimes, without good due diligence, it can be true. But when campaigns are well executed, the results can be outstanding.
So we go the extra mile, to help clients create and execute intelligent campaigns. We build strategies that don’t break the bank and use management controls to benchmark against commercial objectives. So that advertising budgets always deliver the best possible results.
FREQUENT QUESTIONS ABOUT MARKETING
Understanding Search Engine Marketing.
SEM stands for Search Engine Marketing, which is an important component of every digital marketing strategy. Good SEM campaigns can be used to attract more visitors to a website by increasing site visibility within the result pages of popular internet search engines.
SEM Campaigns.
Normally employed as part of a wider digital marketing strategy, SEM campaigns can generally be organised into three distinct types. Each of these can be employed individually or collectively to market a website so that it ranks well on search engine results pages (SERPs). Here is a brief summary of each type:
SEM Services.
In today’s business landscape, search engine marketing is still vital for any business that wants lots of website visitors. So if you’re looking to improve your online visibility and reach more potential customers, a good SEM strategy is a great place to start. Hiring a digital marketing agency that can provide professional SEM services will deliver results and help you achieve your goals.
Understanding Return on Investment.
ROI stands for Return on Investment, which is a key performance measure for any business activity. It’s often used to determine the profitability of expenditure and is exceptionally useful for measuring success over time. To calculate ROI, simply divide the gains from your investment by your investment’s cost. The result can be expressed as a percentage or a ratio, making it an extremely valuable tool for evaluating marketing projects.
Regardless of company size, type or industry, ROI can be used to help eliminate guesswork when determining which investments provide the greatest return for your business. For the purposes of this article, in the sections below, we’re going focus on ROI for digital marketing campaigns.
ROI For Digital Marketing Campaigns.
Undoubtedly the objective of marketing is to spread the word about your product or service, which naturally helps your sales. So the success or failure of a campaign could simply be about its ability to drive revenue.
However, the marketing ROI calculation is often more complex and nuanced, than when calculating for something physical, like a new piece of equipment. So it’s important to bring other metrics into consideration as well.
Is ROI The Same as Profit on Return?
ROI and profit on return are not the same thing, but they are related. Return on investment is a measure of how much profit an investment generates relative to its cost. Profit on return, on the other hand, is simply the profit that is made on an investment, regardless of its cost.
ROI Marketing.
When it comes to helping companies capitalise on ROI marketing, before launching any activity, we always work with clients to identify the key objectives of their campaign. From the outset it’s important set and agree each key metrics so that data can be gathered and measured. This way, there will be a clear understanding of what constitutes a positive return.
For digital campaigns we use services like Google Analytics, ads and search console in conjunction with other tools to provide our clients with detailed performance reports to measure progress against targets.
Additionally, for each package tier of our Audience Management and Content Management Services, we provide custom live campaign dashboards which clients can access 24/7, by logging in.
Understanding Internet Cookies.
Internet cookies, also known as web or browser cookies, are small pieces of data that are stored on your computer or mobile device. They are saved on your device by the websites that you visit, this is so they can be used to tailor your online experience. Rest assured they’re not harmful and they don’t carry viruses or malware.
Types of Cookies Online.
There are two main types of cookies online and its useful to be aware of how they are used, so that you can make informed decisions about your privacy. You can choose to disable them in your browser settings at any time, but this may limit the functionality of certain websites. Here is an explanation of the different types and how they are used:
Why Do We Need Cookies?
The use of cookies is currently an essential part of the internet because they are widely used to enhance the functionality and quality of website content. Additionally they are often used to help improve the accuracy of digital marketing.
You can find out about how we use cookies by reading our cookie policy.
Understanding Backlinks.
The word “backlink” is used to describe the links located on websites, other than your own, that go back to a page on your website. Sometimes they are referred to as inbound links because they represent another website’s traffic arriving at your own site.
Backlinks are an in important part SEO and can help to improve your website’s ranking on SERPs. This is because links back to locations on your website are considered an indicator of how popular your website is with users. So they act as a signal to search engines that other websites trust and recommend you.
How to Get Backlinks.
There are a number of things you can do to get backlinks. But the principal starting point is to always create high-quality content that other websites will want to link to. Here are a few top tips:
What Makes a Good Backlink?
While good quality backlinks can help your website rank higher on SERPs, the opposite is true of low quality links. Having lots of these can often bring a toxicity penalty from search engine providers.
A good backlink is one from a high-quality website that’s appropriate to the field and purpose of your own website. It should also be placed on a relevant page on the other website and the anchor text of the link should relate to where it is pointing on your site.
Summary.
To secure good backlinks and boost your search engine authority, you should focus on creating high-quality content that is informative and engaging. Other website owners are more likely to link to your content if it is useful and interesting to their audience. And remember, a few links from high-quality websites are worth far more than many links from low-quality sites.
Search Engine Result Pages.
Every search engine does things slightly differently. Each employ their own meticulously crafted algorithm to rank pages and the way results are presented can vary. For a long time Google Search has held and still holds the accolade of most popular search engine, with more than 80% of the market. Even though Bing from Microsoft reportedly gained more users following the integration of the popular AI chatbot tool ChatGPT.
SERPs Can Be Highly Competitive.
Depending on what users are searching for, ranking positions on a SERP can be highly competitive. This is because users are more likely to click on the results displayed towards the top of the page. So holding these positions organically can be very valuable.
SERP Features.
In addition to generic search results which simply display the site name and metadata. Googles search algorithm can also return special features like images, shopping suggestions and information cards.
The SERP features displayed following a search, depend on the type of query entered. With search queries typically falling into one of three categories: navigational, informational, or transactional.
How to Boost Your Websites Ranking.
More than 90% of consumer internet traffic goes to websites that rank on the first page of Googles search results. But if your site doesn’t appear towards the top, for a search term that you want to rank for, don’t worry.
There are various things you can do to boost your websites position on a SERP, collectively these are known as search engine marketing (SEM) tactics. These include pay-per-click (PPC) adverts, content marketing and search engine optimisation (SEO).
Search Engine Marketing.
Understanding Pay Per Click Marketing.
PPC marketing can be a very effective way to reach your target audience and bring traffic to your website. However, it is important to note that it can be expensive, so always track your results to ensure that you’re getting a good return on investment (ROI). There are two primary marketing channels where PPC pricing models operate:
Noteworthy PPC Terms.
Just like most things in the world of digital marketing, PPC has its own jargon. Here are some of the most common terms that you need to know before diving in:
