Creative Communications With No Nonsense

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Your business is amazing and deserves to be seen.

When you want to stand out from the crowd, it’s not just about what you say; how you say it matters as well. We partner with clients to develop thoughtful marketing strategies which align their brands with meaningful voices to get them noticed.

Marketing Experience Combined With Objective Balance.

Our marketing approach doesn’t include nonsense. But even with decades of experience, first and foremost we always do our research. We start by listening to our clients and understanding their objectives, before developing creative ideas to help drive their business to the next level.

Marketing Consultant

Commission Us To Write Your Story.

Every business needs copy. Words for products, packaging and website pages through to news articles. A picture might speak a thousand words, but if the accompanying words are poorly written, it will lack meaning. Thats why we produce audience and environment optimised copy. Because words are a waste of space if they can’t be understood or celebrated by humans.

  • Advertising Creative

  • Website & E-Commerce Content

  • Press Releases

  • Blogging / Article Writing

  • Email / Direct Mail Newsletters

Origination & Objective Marketing Advice

Whenever You Need It


Don’t Throw Your Money Away!

The world of advertising often leaves advertisers feeling like they’ve simply thrown their money away. And sometimes, without good due diligence, it can be true. But when campaigns are well executed, the results can be outstanding.

Custom Branding

So we go the extra mile, to help clients create and execute intelligent campaigns. We build strategies that don’t break the bank and use management controls to benchmark against commercial objectives. So that advertising budgets always deliver the best possible results.

Custom Branding
  • When you're ready to stand out from the crowd online, put us on your digital marketing team and use our experience to take care of all the heavy lifting.


What is SEM?2023-10-19T18:32:19+01:00

Understanding Search Engine Marketing.

SEM stands for Search Engine Marketing, which is an important component of every digital marketing strategy. Good SEM campaigns can be used to attract more visitors to a website by increasing site visibility within the result pages of popular internet search engines.

SEM Campaigns.

Normally employed as part of a wider digital marketing strategy, SEM campaigns can generally be organised into three distinct types. Each of these can be employed individually or collectively to market a website so that it ranks well on search engine results pages (SERPs). Here is a brief summary of each type:

PPC Advertising.

Mostly employed as a short term SEM strategy, pay-per-click advertising (PPC) is a paid form of marketing, where publishers only pay a fee if users click on their advert. When it’s used with search engine providers, like Google, a group of relevant search terms (keywords) are chosen. Thereafter when someone searches for one, depending on a predetermined campaign budget, a link to your websites content is placed towards the top of the result pages (SERPs).

Search Engine Optimisation.

Before embarking on PPC advertising campaigns, we first recommend that you invest in search engine optimisation (SEO). This is because SEO is really sustainable in the long term. You can read more about why in the article linked below.

Why SEO Services Outperform Paid Advertising

SEO is all about tuning the performance of a website and tailoring its content for the things you want your business to be found for. The goal is to make it rank organically on SERPs, because the first organic results always get the most clicks.

Content Marketing.

Content marketing is a long-term strategy. It’s the creation and distribution of valuable, relevant content to attract and retain an audience. When you create great content for your website, you’re also building trust and credibility, which can help to drive traffic when people find it through search engines.

SEM Services.

In today’s business landscape, search engine marketing is still vital for any business that wants lots of website visitors. So if you’re looking to improve your online visibility and reach more potential customers, a good SEM strategy is a great place to start. Hiring a digital marketing agency that can provide professional SEM services will deliver results and help you achieve your goals.

What is ROI?2023-10-19T17:15:27+01:00

Understanding Return on Investment.

ROI stands for Return on Investment, which is a key performance measure for any business activity. It’s often used to determine the profitability of expenditure and is exceptionally useful for measuring success over time. To calculate ROI, simply divide the gains from your investment by your investment’s cost. The result can be expressed as a percentage or a ratio, making it an extremely valuable tool for evaluating marketing projects.

Return on Investment (ROI) =

Net Return

Cost of Investment

Regardless of company size, type or industry, ROI can be used to help eliminate guesswork when determining which investments provide the greatest return for your business. For the purposes of this article, in the sections below, we’re going focus on ROI for digital marketing campaigns.

ROI For Digital Marketing Campaigns.

Undoubtedly the objective of marketing is to spread the word about your product or service, which naturally helps your sales. So the success or failure of a campaign could simply be about its ability to drive revenue.

However, the marketing ROI calculation is often more complex and nuanced, than when calculating for something physical, like a new piece of equipment. So it’s important to bring other metrics into consideration as well.

Digital Marketing ROI Metrics

The specific metrics you use to calculate marketing ROI will depend on your business goals. But where possible calculations should especially include or consider the following metrics:

  • Number of campaign impressions
  • Number of clicks
  • Click through rate (CTR)
  • Cost per acquisition (CPA)
  • Audience engagement
  • Conversion rate
  • Brand awareness

Using these measurements alongside good analysis, you’ll be able to take into account more than just pure revenue, and always consider the long-term benefits of each individual campaign.

Is ROI The Same as Profit on Return?

ROI and profit on return are not the same thing, but they are related. Return on investment is a measure of how much profit an investment generates relative to its cost. Profit on return, on the other hand, is simply the profit that is made on an investment, regardless of its cost.

ROI Marketing.

When it comes to helping companies capitalise on ROI marketing, before launching any activity, we always work with clients to identify the key objectives of their campaign. From the outset it’s important set and agree each key metrics so that data can be gathered and measured. This way, there will be a clear understanding of what constitutes a positive return.

Client Campaign Dashboard Laptop

For digital campaigns we use services like Google Analytics, ads and search console in conjunction with other tools to provide our clients with detailed performance reports to measure progress against targets.

Additionally, for each package tier of our Audience Management and Content Management Services, we provide custom live campaign dashboards which clients can access 24/7, by logging in.

What are Cookies?2023-10-19T13:39:53+01:00

Understanding Internet Cookies.

Internet cookies, also known as web or browser cookies, are small pieces of data that are stored on your computer or mobile device. They are saved on your device by the websites that you visit, this is so they can be used to tailor your online experience. Rest assured they’re not harmful and they don’t carry viruses or malware.

Types of Cookies Online.

There are two main types of cookies online and its useful to be aware of how they are used, so that you can make informed decisions about your privacy. You can choose to disable them in your browser settings at any time, but this may limit the functionality of certain websites. Here is an explanation of the different types and how they are used:

First Party.

These are set by the website you are currently visiting and are typically used to improve your browsing experience on that website. Here are some common examples of what a first party cookie can be used for:

  • Remembering your login information for a website
  • Tracking items in your shopping cart on an e-commerce store
  • Remembering your language settings for a website
  • Remembering your preferences for a website, such as the type of content you want to see.

Third Party.

These are set by websites other than the one you are currently visiting. They are often used to track browsing activity across multiple websites and to target adverts at you. Here are some common examples of who might be using a third party cookie:

  • Social media websites use them to share content from the website you are visiting.
  • Website analytics companies use them to track and report on site traffic and user behaviour.
  • Advertising companies use them to monitor your browsing activity so they can show you targeted adverts.

Why Do We Need Cookies?

The use of cookies is currently an essential part of the internet because they are widely used to enhance the functionality and quality of website content. Additionally they are often used to help improve the accuracy of digital marketing.

You can find out about how we use cookies by reading our cookie policy.

What are Backlinks?2023-10-19T13:29:24+01:00

Understanding Backlinks.

The word “backlink” is used to describe the links located on websites, other than your own, that go back to a page on your website. Sometimes they are referred to as inbound links because they represent another website’s traffic arriving at your own site.

Backlinks are an in important part SEO and can help to improve your website’s ranking on SERPs. This is because links back to locations on your website are considered an indicator of how popular your website is with users. So they act as a signal to search engines that other websites trust and recommend you.

What are SERPs?2023-10-17T19:27:27+01:00

Search Engine Result Pages.

Every search engine does things slightly differently. Each employ their own meticulously crafted algorithm to rank pages and the way results are presented can vary. For a long time Google Search has held and still holds the accolade of most popular search engine, with more than 80% of the market. Even though Bing from Microsoft reportedly gained more users following the integration of the popular AI chatbot tool ChatGPT.

SERPs Can Be Highly Competitive.

Depending on what users are searching for, ranking positions on a SERP can be highly competitive. This is because users are more likely to click on the results displayed towards the top of the page. So holding these positions organically can be very valuable.

Popular Search Engines

DuckDuckGo logo
Google search logo
Bing logo
Web Hosting Services

SERP Features.

In addition to generic search results which simply display the site name and metadata. Googles search algorithm can also return special features like images, shopping suggestions and information cards.

The SERP features displayed following a search, depend on the type of query entered. With search queries typically falling into one of three categories: navigational, informational, or transactional.

Example SERP Feature Queries

How to Boost Your Websites Ranking.

More than 90% of consumer internet traffic goes to websites that rank on the first page of Googles search results. But if your site doesn’t appear towards the top, for a search term that you want to rank for, don’t worry.

There are various things you can do to boost your websites position on a SERP, collectively these are known as search engine marketing (SEM) tactics. These include pay-per-click (PPC) adverts, content marketing and search engine optimisation (SEO).

Search Engine Marketing.

We offer a variety of digital marketing and  search engine optimisation services that will help boost the ranking position of your business on search pages. Check out our Content Management Packages for a great low cost way to get started.
What is PPC marketing?2023-10-17T17:52:24+01:00

Understanding Pay Per Click Marketing.

PPC marketing can be a very effective way to reach your target audience and bring traffic to your website. However, it is important to note that it can be expensive, so always track your results to ensure that you’re getting a good return on investment (ROI). There are two primary marketing channels where PPC pricing models operate:

Search Engine Placement.

Some of the biggest publishers who currently offer PPC marketing models are search engines like Bing, Google search and YouTube.

Example of sponsored ad placement in Google search

Sponsored Advert

Example of a PPC advert placed within search results

Each advertising service provider uses something called real-time bidding (RTB). This is where advertising is sold during a private, automated auction powered by real-time data. In short, each time there is an available ad spot on a search engine results page (SERP), an instant auction takes place for the keyword.

A mixture of several factors, including bid amount and advert quality, are then used to decide the winner. Thereafter each successful advert appears in the top positions, for the target keyword at that moment in time. This is known as search engine marketing, where adverts are placed ahead of the relevant organic results.

Display Advertising.

The display network comprises of all websites throughout the world, who have signed up to display text, image and video adverts in and around their own content. It gives any business the means to increase brand awareness. This is because the network can be used to display visual PPC ads like banners or text boxes to promote their products. Whilst, at the same time, tactically retargeting previous visitors to their own website.

Example of a web page with Google display ad placement

Display banner advert

Example of a PPC advert placed on a web page

Noteworthy PPC Terms.

Just like most things in the world of digital marketing, PPC has its own jargon. Here are some of the most common terms that you need to know before diving in:

  • Keywords

    The foundation of all PPC and SEO campaigns, these are the specific search queries that you’re targeting. Depending on your objectives, there are several types to consider. For example it’s possible to target phrases, broad match, exact match or close variants.

  • Impressions

    This is how many times an advert appears to users. Naturally higher impression counts mean more opportunities for users click on your ads and subsequently arrive at your website.

  • Bids

    To place a PPC advert, you must bid against competitors. This is done by stating the amount you are willing to pay for placement on a per-click basis.

  • CPC (Cost per click)

    This is the amount you spend each time an individual clicks on your advert. It’s calculated by dividing your total campaign spend by the number of clicks.

  • Enhanced CPC

    This is one of many bid strategies you can use. Enhanced CPC will automatically increase or decrease your maximum bid depending on whether or not Google believes the click is likely to result in a conversion. To use this strategy, you’ll also need to set up conversion tracking.

  • CTR (Click-through rate)

    Arguably the most important PPC metric, these are clicks through to your landing pages. It is calculated by dividing the number of advert impressions by the number of clicks.

  • CPA (Click per acquisition)

    This is the amount that you are paying per conversion. For example if your goal is to sign customers using a form, CPA is effectively how much you’re paying each time one is submitted. This figure is often much higher than your CPC. This is because not every click will result in a conversion.

  • Retargeting

    This is is a form of advertising which allows you to target individuals who previously clicked on one of your adverts and interacted without converting. These ads normally take advantage of the display network.