Adhesives & sealants are used to make almost everything. They're the binding forces that allow things to become much more than just a collection of parts. They are great enablers for building a sustainable future. But each year in the UK construction and DIY sector alone, packaging from millions of waste single use plastic cartridges ends up in landfill.
Clever advertising is all about taking advantage of something topical. A campaign can be taken viral if the topic is something people are interested in and what they're talking about. Well timed and executed campaigns can secure fantastic free coverage. The kind that brands normally can't attract despite budget size. Here are three admirable campaigns that seized the moment perfectly.