Origination

Pixel Perfect Creative For Print Or Digital Display.

Origination2023-03-26T12:12:59+01:00

Graphic design is at the heart of everything we do. So let’s develop your identity together.

And because we understand that great design is 99% invisible, we’re all about creating graphics that work.

We bring together colour, typography and images, right alongside the values of our clients. To build powerful, pixel perfect visuals, that communicate messages with impeccable tone-of-voice, and just the right amount of emotion.

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Custom Branding

CUSTOM BRANDING

Get a Free Quote Today.

We develop brands into powerful assets by doing our research. So if you want to create something thoughtful from the ground up, or if you’re looking to develop the image of your existing brand, then look no further.

PUBLICATION DESIGN

Beautifully Amalgamated Artwork For Digital Display or Print

Origination & Objective Marketing Advice

Whenever You Need It

MULTIMEDIA

Graphics For Your Marketing Channels.

Your digital marketing channels are useless without interesting stuff to engage people. And when it comes to good content, copy and paste simply doesn’t cut the mustard. So talk to us about creating something fresh and we’ll make sure it does the business on every platform.

PACKAGING ARTWORK

High Impact Graphic Design For Products.

Your packaging can make or break a product. So we’ll help you create something brilliant, that stands out on shelves, doesn’t hang around and commands a premium price.

Own Your Look.

From the outset we’ll consider your products evolution. And guided by its history, make provision for future variations, by building a consistent set of design rules into every piece of artwork. Above all we’ll make sure that your product is always recognisable as one of yours.

  • Specialist in Consumer Products

  • Digital Mock-ups

  • Unlimited Free Revisions

  • Assistance Sourcing Suppliers

Product Packaging

FREQUENT QUESTIONS ABOUT GRAPHIC DESIGN

What is an Infographic?2023-10-21T17:02:31+01:00

Informative Graphics.

Short for the phrase “Information Graphic”. A well-constructed infographic uses an amalgamation of pictures, data, and copy to tell a compelling, quickly memorable story. Good infographics are brilliant for presenting lots of important information in a way which helps readers consume it much faster than they normally would reading a block of text.

Why Infographics Add Value.

Focusing on visual elements is second nature to most people because humans love iconography. This is because our subconscious minds deal strictly in imagery, which is why when it comes to getting an idea across quickly and effectively, good graphic design is such a valuable tool.

How to Create an Infographic.

First choose the topic and purpose of your infographic. Once you’ve done this you can then determine which questions you want your infographic to answer. And when is comes to good presentation style, here are a few important things to remember:

Infographic Tips

  • 1

    Understand Your Target Audience
    For your message to be quickly understood, using the right tone of voice is essential. Therefore save time by taking time to research your audience and fine tune your presentation so that it appeals.

  • 2

    Keep Things Organised
    Present your information in order, with the most important at the top. Entice the reader along your story, by removing clutter and cutting out unnecessary text.

  • 3

    Make Use of Colour
    Using colour helps communicate certain concepts by directing the viewer towards important data or text. Additionally intelligent use of specific colours can arouse different emotions from the reader.

  • 4

    Make Sure Elements Are Balanced
    Create a good balance between the text and visual elements. Less is always more, so use icons, illustrations or images to replace headings and dissect blocks of boring text.

  • 5

    Be Original
    There’s already a mountain of pointless content littering the internet. So for the best reader engagement make sure your infographic is relevant, useful and unique to your brands style.

Common Infographic Mistakes

  • 1

    Avoid Poor Design
    Alongside colour clashes and illegible fonts, nothing is more cringeworthy than cropped text! So think about where your infographic will be shared, respect each platforms specs and use the rule of thirds.

  • 2

    Resist Too Much Information
    Including too much information will always detract from the snappy effectiveness of a tightly edited infographic by watering down the content. Remember, text should only ever enhance the visuals, because less is always more.

  • 3

    Be Accurate
    It’s no secret that the world has a problem with lies and miss information. To address this we believe everyone should ensure the information they share has factual basis. So when presenting facts on an infographic, always make sure sources are cited.

What is a Meme?2023-10-15T19:36:06+01:00

Understanding Internet Memes.

So what is a meme? Nowadays, when someone says meme, they’re probably referring to an internet meme. These are pieces of media that are shared among social groups. Often humorous, when they’re well produced, they can spread rapidly on social media platforms.

What Makes Something A Meme?

Even if some seem impossible to understand, chances are you’ve come across one that’s made sense to you. If you’ve taken part in a social media challenge, have something like an ironic “Keep Calm” mug on your desk, or have ever shared something funny using social media. Then you’ve participated in a meme.

Dr Evil Meme

You found out about it through word of mouth, you understood it, you perhaps changed its context, and then appropriated it for your own usage: This is what makes a meme.

What Are The Key Components?

As a powerful form of communication memes can be used to express a wide range of ideas and emotions. However there are only 3 basic components. These are the message, the audience who will share an understanding of it and a visual medium. They can take the form of videos, still images, GIFs, or even simple passages of text.

Why Memes Are Great For Marketing.

Great content marketing takes many forms and capitalising on the use of memes can help strengthen any campaign. As a vital part of today’s social world, they add value because they’re entertaining, relatable, easy to consume. Plus they are really easy to share using social media platforms.

Great Low Cost Content Marketing Strategy.

Most importantly, sharing meme-able content can be a relatively low-cost marketing strategy. This is largely because it’s really easy to create them quickly. And with some careful crafting, they can be used to develop strong brand connections with consumers. Furthermore, if they become popular or go viral, you can reach a much broader audience, without the need for a big advertising budget.

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