Truck Advertising For Hippo Adhesives.
It’s hard to miss a giant moving billboard, especially when it’s a Hippo! And this campaign will feature a fleet of ten. However, for the best coverage, each trucks home depot has been carefully chosen. Making sure that, above all, the campaign can be seen across the entire national road network.
For the graphic design, we’ve made sure that the sides of each truck prominently feature eye catching Hippo branding. Similarly, to give instant clarity, the product imagery is big, bold and kept to a minimum.
The rears incorporate a contrasting advert. Trucks always seems to gather the most dirt at the back, so in short, we’ve included an advert for Hippo cleaning wipes. It’s a concurrently running campaign and, we hope you’ll agree, its inclusion perfectly finishes off the design.