Before The Football Starts.
Targeting UK Builders.
Hippo PRO3 is an impressive adhesive and sealant, however its relatively unknown within its target market. Therefore the intension of the new 30 second advert, is not just to build brand awareness. But to also leave professional builders in no doubt, that this product can cope with anything.
For this project we’ve decided to bring back two colourful characters who we first introduced in other Hippo advertising. Above all this will help create a halo effect for the brand and extend the commercials association with other campaigns.
Our catchy script uses the premise of an over demanding customer and the toils of a downtrodden tradesman. This troubled relationship is manipulated to produce a somewhat comical situation, for our adhesive and sealant.
When the customer demands everything finished before the football starts! The advert quickly highlights the products key features alongside its versatility.
You can listen to the the finished commercial on the the media player below.