What is SEM?
Search engine marketing (SEM) is a digital marketing strategy. SEM campaigns are used to attract more visitors to a website by increasing its visibility within the result pages (SERPs) of popular internet search engines.
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Normally employed as part of a wider digital marketing strategy, there are two distinct methods for marketing a website on internet search engines:
PPC Advertising
Pay-per-click (PPC) is a paid form of marketing, where advert publishers only pay a fee if users click on their advert. When it’s used with search engine providers, like Google and Bing, a group of relevant search terms (keywords) are chosen. Thereafter when someone searches for one, depending on a predetermined campaign budget, a link to your websites content is placed towards the top of the result pages (SERPs).
Search Engine Optimisation
Before embarking on PPC advertising campaigns, we first recommend that you invest in search engine optimisation (SEO). This is because SEO is the most sustainable form of search marketing. You can read more about why in the article linked below.
Why SEO Services Outperform Paid Advertising
SEO is all about objectively tuning website performance and tailoring its content for the things you want your business to be found for. The goal is to make it rank organically on SERPs, because the first organic results always get the most clicks.
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