Links on websites other than your own that go back to a page on your website. Sometimes backlinks are called inbound links because they represent another website’s traffic coming to your own site. When websites are optimised for search engines (SEO) , the quality and quantity of backlinks is important. Good backlinks can help your website rank higher on SERPs with providers like Google and Bing. This is because your backlinks are considered an indicator of how popular your website is with users. .fusion-body .fusion-builder-column-10{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-10 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:800px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-7-1{ padding-top : 0px;margin-top : 0px;padding-right : 1%;padding-bottom : 0px;margin-bottom : 0px;padding-left : 1%;}

Cookies are files that hold information about you , your web browser and your activity on the internet. They are tiny files stored on your device, which can be used by websites to tailor your online experience. Cookies are an essential part of the internet and widely used to improve the quality of digital marketing . They are not harmful and they don’t carry viruses or malware. You can find out about how we use cookies, by reading our cookie policy .fusion-body .fusion-builder-column-11{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-11 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:800px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-7-2{ padding-top : 0px;margin-top : 0px;padding-right : 1%;padding-bottom : 0px;margin-bottom : 0px;padding-left : 1%;}

The page that a search engine returns after a user submits a search query. In addition to its organic search results, search engine results pages (SERPs) usually include pay-per-click (PPC) adverts at the same time. Thanks to search engine optimisation (SEO) , ranking positions on a SERP can be highly competitive, since users are more likely to click on results at the top of the page. More than 90% of consumer internet traffic goes to websites that rank on the first page of Google search results. If your site doesn’t appear on page one, don’t worry. Because there are strategies that we can help you with, to boost your ranking. Check out our Digital Marketing Management Packages for more information. .fusion-body .fusion-builder-column-12{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-12 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:800px) {.fusion-body .fusion-builder-column-12{width:100% !important;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-12{width:100% !important;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-7-3{ padding-top : 0px;margin-top : 0px;padding-right : 1%;padding-bottom : 0px;margin-bottom : 0px;padding-left : 1%;}

SEO stands for “search engine optimisation”. In simple terms, its the process of improving your website to increase its visibility on search engines. So that when people search for products or services related to your business, they find you. The better visibility your pages have in search results, the more likely they will bring new visitors to your business. After all having a gorgeous looking website is all well and good, but if no one knows it exists, then what’s the point? To rank highly on search engine results pages, it’s vital that web pages are formatted properly, with appropriate content. When we build websites , we make sure everything meets the latest SEO standards. Additionally, to help you stand out from the crowd on SERPs , we offer custom content management packages. .fusion-body .fusion-builder-column-13{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-13 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:800px) {.fusion-body .fusion-builder-column-13{width:100% !important;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-13{width:100% !important;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-7-4{ padding-top : 0px;margin-top : 0px;padding-right : 1%;padding-bottom : 0px;margin-bottom : 0px;padding-left : 1%;}

What is PPC marketing?

Last Updated: November 3rd, 2021

PPC or pay per click is a type of digital marketing where advertisers only pay a fee when consumers click one of their adverts. In other words, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your website.

The most popular platforms currently offering this model are Bing, Google search and YouTube. Generally ads appear within search result pages (SERPs), next to the relevant organic results.