What is PPC marketing?
PPC or pay per click is a type of digital marketing where advertisers only pay a fee when consumers click one of their adverts. In other words, you only pay for advertising if your ad is actually clicked on. It's essentially a method of 'buying' visits to your website.
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The most popular platforms currently offering this model are Bing, Google search and YouTube. Generally ads appear within search result pages (SERPs), next to the relevant organic results.
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