[fusion_builder_container admin_label="SERPs" type="flex" hundred_percent="no" hundred_percent_height="no" min_height_medium="" min_height_small="" min_height="" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="flex-start" flex_justify_content="center" flex_column_spacing="" hundred_percent_height_center_content="yes" equal_height_columns="no" container_tag="div" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" margin_top_medium="" margin_bottom_medium="" margin_top_small="" margin_bottom_small="" margin_top="" margin_bottom="" padding_top_medium="30px" padding_right_medium="4%" padding_bottom_medium="5px" padding_left_medium="4%" padding_top_small="30px" padding_right_small="4%" padding_bottom_small="5px" padding_left_small="4%" padding_top="30px" padding_right="4%" padding_bottom="5px" padding_left="4%" link_color="" hue="" saturation="" lightness="" alpha="" link_hover_color="" border_sizes_top="" border_sizes_right="" border_sizes_bottom="" border_sizes_left="" border_color="" border_style="solid" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" z_index="" overflow="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" skip_lazy_load="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" render_logics="" absolute="off" absolute_devices="small,medium,large" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_background_color="" sticky_height="" sticky_offset="" sticky_transition_offset="0" scroll_offset="0" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="none" text_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Each search engine’s SERP design is different, but Google is the most popular, with more than 80% of the market. In addition to generic search results that simply display the site name and metadata, Googles search algorithm can also return special features like images, shopping suggestions and information cards. [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="none" text_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] The SERP features displayed following a search, depend on the type of query entered. With search queries typically falling into one of three categories: navigational, informational, or transactional. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="Types of Query" type="flex" hundred_percent="no" hundred_percent_height="no" min_height_medium="" min_height_small="" min_height="" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="flex-start" flex_justify_content="flex-start" flex_column_spacing="" hundred_percent_height_center_content="yes" equal_height_columns="no" container_tag="div" menu_anchor="types-of-search-query" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" margin_top_medium="" margin_bottom_medium="" margin_top_small="" margin_bottom_small="" margin_top="" margin_bottom="" padding_top_medium="5px" padding_right_medium="4%" padding_bottom_medium="5px" padding_left_medium="4%" padding_top_small="5px" padding_right_small="4%" padding_bottom_small="5px" padding_left_small="4%" padding_top="5px" padding_right="4%" padding_bottom="5px" padding_left="4%" link_color="" hue="" saturation="" lightness="" alpha="" link_hover_color="" border_sizes_top="" border_sizes_right="" border_sizes_bottom="" border_sizes_left="" border_color="" border_style="solid" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" z_index="" overflow="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" skip_lazy_load="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" render_logics="" absolute="off" absolute_devices="small,medium,large" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_background_color="" sticky_height="" sticky_offset="" sticky_transition_offset="0" scroll_offset="0" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" align_self="auto" content_layout="row" align_content="center" valign_content="flex-start" content_wrap="wrap" spacing="" center_content="no" link="" target="_self" link_description="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" background_image_id="" type_medium="" type_small="" order_medium="0" order_small="0" spacing_left_medium="" spacing_right_medium="" spacing_left_small="" spacing_right_small="" spacing_left="5%" spacing_right="5%" margin_top_medium="" margin_bottom_medium="30px" margin_top_small="" margin_bottom_small="30px" margin_top="" margin_bottom="30px" padding_top_medium="30px" padding_right_medium="5%" padding_bottom_medium="" padding_left_medium="5%" padding_top_small="30px" padding_right_small="5%" padding_bottom_small="" padding_left_small="5%" padding_top="30px" padding_right="5%" padding_bottom="" padding_left="5%" hover_type="none" border_sizes_top="1px" border_sizes_right="1px" border_sizes_bottom="1px" border_sizes_left="1px" border_color="rgba(84,66,146,0.15)" hue="" saturation="" lightness="" alpha="" border_style="solid" border_radius_top_left="12px" border_radius_top_right="12px" border_radius_bottom_right="12px" border_radius_bottom_left="12px" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="5" box_shadow_spread="-50" box_shadow_color="rgba(84,66,146,0.1)" box_shadow_style="inset" overflow="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="rgba(84,66,146,0.04)" background_image="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" render_logics="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="true" border_position="all" first="true"][fusion_tabs design="clean" layout="horizontal" justified="yes" backgroundcolor="rgba(84,66,146,0.04)" hue="" saturation="" lightness="" alpha="" inactivecolor="var(--awb-color1)" bordercolor="var(--awb-custom13)" icon="" icon_position="top" icon_size="20" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""][fusion_tab title="Navigational" icon="fa-map-marker-alt fas"] These occur when someone is looking for a particular website, but doesn’t type the site’s full address. Unless the searcher is specifically looking for you, it can be difficult to position your website on the first page of these results. [/fusion_tab][fusion_tab title="Informational " icon="fa-info fas"] People make an informational query when they want to learn something. Like background facts on a topic or instructions about how to perform a certain task. Normally they're not looking to buy something, but good content often drives them to a particular brand. That’s why it’s important to create relevant content on your website that caters to the interests of your target audience. [/fusion_tab][fusion_tab title="Transactional " icon="fa-cart-plus fas"] These types of query are made when people are considering a purchase. Transactional queries have the most revenue potential, so keywords tend to have a lot of bids for pay-per-click (PPC) advertising spots. This means that in addition to organic results for their transactional queries, people are more likely to see relevant paid results as well. [/fusion_tab][/fusion_tabs][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="none" text_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Depending on what users are searching for, ranking positions on a SERP can be highly competitive. This is because users are more likely to click on the results displayed towards the top of the page. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="Search Engines" type="flex" hundred_percent="no" hundred_percent_height="no" min_height_medium="" min_height_small="" min_height="" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="flex-start" flex_justify_content="flex-start" flex_column_spacing="" hundred_percent_height_center_content="yes" equal_height_columns="no" container_tag="div" menu_anchor="search-engines" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" margin_top_medium="" margin_bottom_medium="" margin_top_small="" margin_bottom_small="" margin_top="" margin_bottom="" padding_top_medium="5px" padding_right_medium="4%" padding_bottom_medium="5px" padding_left_medium="4%" padding_top_small="5px" padding_right_small="4%" padding_bottom_small="5px" padding_left_small="4%" padding_top="5px" padding_right="4%" padding_bottom="5px" padding_left="4%" link_color="" hue="" saturation="" lightness="" alpha="" link_hover_color="" border_sizes_top="" border_sizes_right="" border_sizes_bottom="" border_sizes_left="" border_color="" border_style="solid" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" z_index="" overflow="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" skip_lazy_load="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" render_logics="" absolute="off" absolute_devices="small,medium,large" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_background_color="" sticky_height="" sticky_offset="" sticky_transition_offset="0" scroll_offset="0" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" align_self="auto" content_layout="row" align_content="center" valign_content="flex-start" content_wrap="wrap" spacing="" center_content="no" link="" target="_self" link_description="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" background_image_id="" type_medium="" type_small="" order_medium="0" order_small="0" spacing_left_medium="" spacing_right_medium="" spacing_left_small="" spacing_right_small="" spacing_left="5%" spacing_right="5%" margin_top_medium="20px" margin_bottom_medium="40px" margin_top_small="20px" margin_bottom_small="40px" margin_top="20px" margin_bottom="40px" padding_top_medium="30px" padding_right_medium="5%" padding_bottom_medium="30px" padding_left_medium="5%" padding_top_small="30px" padding_right_small="5%" padding_bottom_small="30px" padding_left_small="5%" padding_top="30px" padding_right="5%" padding_bottom="30px" padding_left="5%" hover_type="none" border_sizes_top="1px" border_sizes_right="1px" border_sizes_bottom="1px" border_sizes_left="1px" border_color="rgba(84,66,146,0.15)" hue="" saturation="" lightness="" alpha="" border_style="solid" border_radius_top_left="12px" border_radius_top_right="12px" border_radius_bottom_right="12px" border_radius_bottom_left="12px" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="5" box_shadow_spread="-50" box_shadow_color="rgba(84,66,146,0.1)" box_shadow_style="inset" overflow="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="rgba(84,66,146,0.04)" background_image="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" render_logics="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="true" border_position="all" first="true"][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" before_text="" rotation_text="" highlight_text="" after_text="" title_link="off" link_url="" link_target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" content_align_medium="" content_align_small="" content_align="center" size="4" animated_font_size="" fusion_font_family_title_font="" fusion_font_variant_title_font="" font_size="16px" line_height="" letter_spacing="" text_transform="uppercase" text_color="" hue="" saturation="" lightness="" alpha="" animated_text_color="" text_shadow="no" text_shadow_vertical="" text_shadow_horizontal="" text_shadow_blur="0" text_shadow_color="" margin_top_medium="" margin_right_medium="" margin_bottom_medium="20px" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="20px" margin_left_small="" margin_top="" margin_right="" margin_bottom="20px" margin_left="" margin_top_mobile="" margin_bottom_mobile="" gradient_font="no" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" highlight_color="" style_type="single solid" sep_color="rgba(81,98,167,0.1)" link_color="" link_hover_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] SOME POPULAR SEARCH ENGINES [/fusion_title][fusion_builder_row_inner][fusion_builder_column_inner type="1_4" layout="1_4" align_self="auto" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" spacing="" center_content="no" link="" target="_self" link_description="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" background_image_id="" type_medium="1_4" type_small="1_2" order_medium="0" order_small="0" spacing_left_medium="" spacing_right_medium="" spacing_left_small="" spacing_right_small="" spacing_left="" spacing_right="" margin_top_medium="10px" margin_bottom_medium="20px" margin_top_small="10px" margin_bottom_small="20px" margin_top="10px" margin_bottom="20px" padding_top_medium="" padding_right_medium="" padding_bottom_medium="" padding_left_medium="" padding_top_small="" padding_right_small="" padding_bottom_small="" padding_left_small="" padding_top="" padding_right="" padding_bottom="" padding_left="" hover_type="none" border_sizes_top="" border_sizes_right="" border_sizes_bottom="" border_sizes_left="" border_color="" hue="" saturation="" lightness="" alpha="" border_style="solid" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" overflow="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" render_logics="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="false" border_position="all" first="true"][fusion_imageframe image_id="15644|full" aspect_ratio="" custom_aspect_ratio="100" aspect_ratio_position="" sticky_max_width="" skip_lazy_load="" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="https://duckduckgo.com/" linktarget="_blank" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" max_width="200px" align_medium="none" align_small="none" align="center" mask="" custom_mask="" mask_size="" mask_custom_size="" mask_position="" mask_custom_position="" mask_repeat="" style_type="none" blur="5" stylecolor="rgba(81,98,167,0.5)" hue="" saturation="" lightness="" alpha="" hover_type="none" margin_top_medium="" margin_right_medium="" margin_bottom_medium="" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="" margin_left_small="" margin_top="" margin_right="" margin_bottom="" margin_left="" bordersize="" bordercolor="" borderradius="" caption_style="below" caption_align_medium="none" caption_align_small="none" caption_align="center" caption_title="DuckDuckGo" caption_text="" caption_title_color="#232d63" caption_title_tag="6" fusion_font_family_caption_title_font="" fusion_font_variant_caption_title_font="" caption_title_size="" caption_title_transform="" caption_text_color="#232d63" caption_background_color="" fusion_font_family_caption_text_font="Raleway" fusion_font_variant_caption_text_font="400" caption_text_size="8px" caption_text_transform="" caption_border_color="" caption_overlay_color="" caption_margin_top="5px" caption_margin_right="" caption_margin_bottom="" caption_margin_left="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"]https://sixonecreative.co.uk/wp-content/uploads/2019/07/2022-01-002E-Search-Logos_DuckDuckGo.svg[/fusion_imageframe][/fusion_builder_column_inner][fusion_builder_column_inner type="1_4" layout="1_4" align_self="auto" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" spacing="" center_content="no" link="" target="_self" link_description="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" background_image_id="" type_medium="1_4" type_small="1_2" order_medium="0" order_small="0" spacing_left_medium="" spacing_right_medium="" spacing_left_small="" spacing_right_small="" spacing_left="" spacing_right="" margin_top_medium="10px" margin_bottom_medium="20px" margin_top_small="10px" margin_bottom_small="20px" margin_top="10px" margin_bottom="20px" padding_top_medium="" padding_right_medium="" padding_bottom_medium="" padding_left_medium="" padding_top_small="" padding_right_small="" padding_bottom_small="" padding_left_small="" padding_top="" padding_right="" padding_bottom="" padding_left="" hover_type="none" border_sizes_top="" border_sizes_right="" border_sizes_bottom="" border_sizes_left="" border_color="" hue="" saturation="" lightness="" alpha="" border_style="solid" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" overflow="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" render_logics="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="false" border_position="all" first="false"][fusion_imageframe image_id="15645|full" aspect_ratio="" custom_aspect_ratio="100" aspect_ratio_position="" sticky_max_width="" skip_lazy_load="" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="https://www.google.co.uk/" linktarget="_blank" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" max_width="200px" align_medium="none" align_small="none" align="center" mask="" custom_mask="" mask_size="" mask_custom_size="" mask_position="" mask_custom_position="" mask_repeat="" style_type="none" blur="5" stylecolor="rgba(81,98,167,0.5)" hue="" saturation="" lightness="" alpha="" hover_type="none" margin_top_medium="" margin_right_medium="" margin_bottom_medium="" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="" margin_left_small="" margin_top="" margin_right="" margin_bottom="" margin_left="" bordersize="" bordercolor="" borderradius="" caption_style="below" caption_align_medium="none" caption_align_small="none" caption_align="center" caption_title="Google" caption_text="" caption_title_color="#232d63" caption_title_tag="6" fusion_font_family_caption_title_font="" fusion_font_variant_caption_title_font="" caption_title_size="" caption_title_transform="" caption_text_color="#232d63" caption_background_color="" fusion_font_family_caption_text_font="Raleway" fusion_font_variant_caption_text_font="400" caption_text_size="8px" caption_text_transform="" caption_border_color="" caption_overlay_color="" caption_margin_top="5px" caption_margin_right="" caption_margin_bottom="" caption_margin_left="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"]https://sixonecreative.co.uk/wp-content/uploads/2019/07/2022-01-002E-Search-Logos_Google.svg[/fusion_imageframe][/fusion_builder_column_inner][fusion_builder_column_inner type="1_4" layout="1_4" align_self="auto" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" spacing="" center_content="no" link="" target="_self" link_description="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" background_image_id="" type_medium="1_4" type_small="1_2" order_medium="0" order_small="0" spacing_left_medium="" spacing_right_medium="" spacing_left_small="" spacing_right_small="" spacing_left="" spacing_right="" margin_top_medium="10px" margin_bottom_medium="20px" margin_top_small="10px" margin_bottom_small="20px" margin_top="10px" margin_bottom="20px" padding_top_medium="" padding_right_medium="" padding_bottom_medium="" padding_left_medium="" padding_top_small="" padding_right_small="" padding_bottom_small="" padding_left_small="" padding_top="" padding_right="" padding_bottom="" padding_left="" hover_type="none" border_sizes_top="" border_sizes_right="" border_sizes_bottom="" border_sizes_left="" border_color="" hue="" saturation="" lightness="" alpha="" border_style="solid" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" overflow="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" render_logics="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="false" border_position="all" first="false"][fusion_imageframe image_id="15643|full" aspect_ratio="" custom_aspect_ratio="100" aspect_ratio_position="" sticky_max_width="" skip_lazy_load="" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="https://www.bing.com/" linktarget="_blank" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" max_width="200px" align_medium="none" align_small="none" align="center" mask="" custom_mask="" mask_size="" mask_custom_size="" mask_position="" mask_custom_position="" mask_repeat="" style_type="none" blur="5" stylecolor="rgba(81,98,167,0.5)" hue="" saturation="" lightness="" alpha="" hover_type="none" margin_top_medium="" margin_right_medium="" margin_bottom_medium="" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="" margin_left_small="" margin_top="" margin_right="" margin_bottom="" margin_left="" bordersize="" bordercolor="" borderradius="" caption_style="below" caption_align_medium="none" caption_align_small="none" caption_align="center" caption_title="Bing" caption_text="" caption_title_color="#232d63" caption_title_tag="6" fusion_font_family_caption_title_font="" fusion_font_variant_caption_title_font="" caption_title_size="" caption_title_transform="" caption_text_color="#232d63" caption_background_color="" fusion_font_family_caption_text_font="Raleway" fusion_font_variant_caption_text_font="400" caption_text_size="8px" caption_text_transform="" caption_border_color="" caption_overlay_color="" caption_margin_top="5px" caption_margin_right="" caption_margin_bottom="" caption_margin_left="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"]https://sixonecreative.co.uk/wp-content/uploads/2019/07/2022-01-002E-Search-Logos_Bing.svg[/fusion_imageframe][/fusion_builder_column_inner][fusion_builder_column_inner type="1_4" layout="1_4" align_self="auto" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" spacing="" center_content="no" link="" target="_self" link_description="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" background_image_id="" type_medium="1_4" type_small="1_2" order_medium="0" order_small="0" spacing_left_medium="" spacing_right_medium="" spacing_left_small="" spacing_right_small="" spacing_left="" spacing_right="" margin_top_medium="10px" margin_bottom_medium="20px" margin_top_small="10px" margin_bottom_small="20px" margin_top="10px" margin_bottom="20px" padding_top_medium="" padding_right_medium="" padding_bottom_medium="" padding_left_medium="" padding_top_small="" padding_right_small="" padding_bottom_small="" padding_left_small="" padding_top="" padding_right="" padding_bottom="" padding_left="" hover_type="none" border_sizes_top="" border_sizes_right="" border_sizes_bottom="" border_sizes_left="" border_color="" hue="" saturation="" lightness="" alpha="" border_style="solid" border_radius_top_left="" border_radius_top_right="" border_radius_bottom_right="" border_radius_bottom_left="" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" overflow="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" render_logics="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="true" border_position="all" first="false"][fusion_imageframe image_id="15640|full" aspect_ratio="" custom_aspect_ratio="100" aspect_ratio_position="" sticky_max_width="" skip_lazy_load="" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="Web Hosting Services" link="https://uk.search.yahoo.com/" linktarget="_blank" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" max_width="200px" align_medium="none" align_small="none" align="center" mask="" custom_mask="" mask_size="" mask_custom_size="" mask_position="" mask_custom_position="" mask_repeat="" style_type="none" blur="5" stylecolor="rgba(81,98,167,0.5)" hue="" saturation="" lightness="" alpha="" hover_type="none" margin_top_medium="" margin_right_medium="" margin_bottom_medium="" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="" margin_left_small="" margin_top="" margin_right="" margin_bottom="" margin_left="" bordersize="" bordercolor="" borderradius="" caption_style="below" caption_align_medium="none" caption_align_small="none" caption_align="center" caption_title="Yahoo" caption_text="" caption_title_color="#232d63" caption_title_tag="6" fusion_font_family_caption_title_font="" fusion_font_variant_caption_title_font="" caption_title_size="" caption_title_transform="" caption_text_color="#232d63" caption_background_color="" fusion_font_family_caption_text_font="Raleway" fusion_font_variant_caption_text_font="400" caption_text_size="8px" caption_text_transform="" caption_border_color="" caption_overlay_color="" caption_margin_top="5px" caption_margin_right="" caption_margin_bottom="" caption_margin_left="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"]https://sixonecreative.co.uk/wp-content/uploads/2019/07/2022-01-002E-Search-Logos_Yahoo.svg[/fusion_imageframe][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="SEM" type="flex" hundred_percent="no" hundred_percent_height="no" min_height_medium="" min_height_small="" min_height="" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="flex-start" flex_justify_content="flex-start" flex_column_spacing="" hundred_percent_height_center_content="yes" equal_height_columns="no" container_tag="div" menu_anchor="sem" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" margin_top_medium="" margin_bottom_medium="" margin_top_small="" margin_bottom_small="" margin_top="" margin_bottom="" padding_top_medium="5px" padding_right_medium="4%" padding_bottom_medium="5px" padding_left_medium="4%" padding_top_small="5px" padding_right_small="4%" padding_bottom_small="5px" padding_left_small="4%" padding_top="5px" padding_right="4%" padding_bottom="5px" padding_left="4%" link_color="" hue="" saturation="" lightness="" alpha="" link_hover_color="" border_sizes_top="" border_sizes_right="" border_sizes_bottom="" border_sizes_left="" border_color="" border_style="solid" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" z_index="" overflow="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" skip_lazy_load="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" render_logics="" absolute="off" absolute_devices="small,medium,large" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_background_color="" sticky_height="" sticky_offset="" sticky_transition_offset="0" scroll_offset="0" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true"][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" before_text="" rotation_text="" highlight_text="" after_text="" title_link="on" link_url="https://sixonecreative.co.uk/creative-block/faq-items/what-is-sem/" link_target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" content_align_medium="" content_align_small="" content_align="left" size="5" animated_font_size="" fusion_font_family_title_font="" fusion_font_variant_title_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" hue="" saturation="" lightness="" alpha="" animated_text_color="" text_shadow="no" text_shadow_vertical="" text_shadow_horizontal="" text_shadow_blur="0" text_shadow_color="" margin_top_medium="" margin_right_medium="" margin_bottom_medium="" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="" margin_left_small="" margin_top="" margin_right="" margin_bottom="5px" margin_left="" margin_top_mobile="" margin_bottom_mobile="" gradient_font="no" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" highlight_color="" style_type="default" sep_color="" link_color="" link_hover_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Search Engine Marketing [/fusion_title][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="none" text_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] There are various search engine marketing (SEM) tactics that can be deployed to boost a websites position on a SERP. These include pay-per-click (PPC) adverts and search engine optimisation (SEO). [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="SEO" type="flex" hundred_percent="no" hundred_percent_height="no" min_height_medium="" min_height_small="" min_height="" hundred_percent_height_scroll="no" align_content="stretch" flex_align_items="flex-start" flex_justify_content="flex-start" flex_column_spacing="" hundred_percent_height_center_content="yes" equal_height_columns="no" container_tag="div" menu_anchor="seo" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" margin_top_medium="" margin_bottom_medium="" margin_top_small="" margin_bottom_small="" margin_top="" margin_bottom="" padding_top_medium="5px" padding_right_medium="4%" padding_bottom_medium="30px" padding_left_medium="4%" padding_top_small="5px" padding_right_small="4%" padding_bottom_small="30px" padding_left_small="4%" padding_top="5px" padding_right="4%" padding_bottom="30px" padding_left="4%" link_color="" hue="" saturation="" lightness="" alpha="" link_hover_color="" border_sizes_top="" border_sizes_right="" border_sizes_bottom="" border_sizes_left="" border_color="" border_style="solid" box_shadow="no" box_shadow_vertical="" box_shadow_horizontal="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" z_index="" overflow="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" skip_lazy_load="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" render_logics="" absolute="off" absolute_devices="small,medium,large" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_background_color="" sticky_height="" sticky_offset="" sticky_transition_offset="0" scroll_offset="0" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true"][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" before_text="" rotation_text="" highlight_text="" after_text="" title_link="on" link_url="https://sixonecreative.co.uk/no-nonsense-marketing/digital/content-management-service/" link_target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" content_align_medium="" content_align_small="" content_align="left" size="5" animated_font_size="" fusion_font_family_title_font="" fusion_font_variant_title_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" hue="" saturation="" lightness="" alpha="" animated_text_color="" text_shadow="no" text_shadow_vertical="" text_shadow_horizontal="" text_shadow_blur="0" text_shadow_color="" margin_top_medium="" margin_right_medium="" margin_bottom_medium="" margin_left_medium="" margin_top_small="" margin_right_small="" margin_bottom_small="" margin_left_small="" margin_top="" margin_right="" margin_bottom="5px" margin_left="" margin_top_mobile="" margin_bottom_mobile="" gradient_font="no" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" highlight_color="" style_type="default" sep_color="" link_color="" link_hover_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] Boosting Your Websites SERP Ranking [/fusion_title][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="40px" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="none" text_color="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""] More than 90% of consumer internet traffic goes to websites that rank on the first page of Googles search results. But if your site doesn't appear on page one, for a search term that you want to rank for, don't worry. Because we can provide Digital Marketing solutions, to help boost your ranking. Check out our Content Management Service below to get started. [/fusion_text][fusion_global id="16224"][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

What are SERPs?

These are the pages that an internet search engine returns after a user submits a search query. As well as organic website listings, search engine results pages (SERPs) usually include pay-per-click (PPC) adverts at the same time.

Last Updated: January 16th, 2022

Learn More

Each search engine’s SERP design is different, but Google is the most popular, with more than 80% of the market. In addition to generic search results that simply display the site name and metadata, Googles search algorithm can also return special features like images, shopping suggestions and information cards.

The SERP features displayed following a search, depend on the type of query entered. With search queries typically falling into one of three categories: navigational, informational, or transactional.

Navigational

These occur when someone is looking for a particular website, but doesn’t type the site’s full address. Unless the searcher is specifically looking for you, it can be difficult to position your website on the first page of these results.

Informational

People make an informational query when they want to learn something. Like background facts on a topic or instructions about how to perform a certain task. Normally they’re not looking to buy something, but good content often drives them to a particular brand. That’s why it’s important to create relevant content on your website that caters to the interests of your target audience.

Transactional

These types of query are made when people are considering a purchase. Transactional queries have the most revenue potential, so keywords tend to have a lot of bids for pay-per-click (PPC) advertising spots. This means that in addition to organic results for their transactional queries, people are more likely to see relevant paid results as well.

Depending on what users are searching for, ranking positions on a SERP can be highly competitive. This is because users are more likely to click on the results displayed towards the top of the page.

SOME POPULAR SEARCH ENGINES

DuckDuckGo

Google

Bing

Yahoo

Search Engine Marketing

There are various search engine marketing (SEM) tactics that can be deployed to boost a websites position on a SERP. These include pay-per-click (PPC) adverts and search engine optimisation (SEO).

Boosting Your Websites SERP Ranking

More than 90% of consumer internet traffic goes to websites that rank on the first page of Googles search results. But if your site doesn’t appear on page one, for a search term that you want to rank for, don’t worry. Because we can provide Digital Marketing solutions, to help boost your ranking. Check out our Content Management Service below to get started.

Content Management

Website Search Optimisation & Administration

Content Management Service

Organically attract lots of the most relevant people to your website. This service proactively manages your content and optimises everything, so that your pages rank highly at search engines.

Learn More

Get in Touch