These are links on websites, other than your own, that go back to a page on your website. Sometimes backlinks are called inbound links because they represent another website's traffic coming to your own site.
Last Updated: January 8th, 2022
When websites are optimised for search engines (SEO), the quality and quantity of backlinks is important. Good backlinks can help your website rank higher on SERPs with providers like Google and Bing. This is because your backlinks are considered an indicator of how popular your website is with users.