Dividing The Nation Since 1902.
– Marmite Ask What Kind Of Breakfast Would You Like?
First published on the 29th of March, 2019 in The Times, Telegraph, The Guardian and widely online. Marmite’s historic, simplistic and clever marketing was put to good use once again.
Drawing parallels between its famous ‘love it or hate it’ slogan and the controversial nature of the Brexit debate in the United Kingdom. Marmite invited the public to opt for a ‘Hard Breakfast’, ‘Soft Breakfast’ or ‘No Breakfast’.
The tagline ‘dividing the nation since 1902’ playfully mocks the political dispute. But still manages to reinforce Marmites longstanding place amongst much-loved British condiments. This clever advertising proves that intelligent copy really does make all the difference.